Sunday, 16 January 2011

Augmented Reality: Yummy Food!

  On my way back from the Christmas University Holidays I felt quite peckish on the train and so ordered myself a KitKat. I noticed that there was an augmented reality sticker on the wrapping and thought it was quite clever that they have been implemented on food now - clever advertising!

  When I got back to my little room I checked it out and this is what I found:


 I thought this was amazing (Im sad) as they have not only incorporated video, but a song aswell! Its really clever that they are promoting their already multi-popular food this way with a popular band (not in my opinion but you know..)

  Anywhoo - just thought I'd link this up because I thought it was cool and was related to my previous blogpost: Augmented Reality: What Do They Really Offer to the 'Real World'?

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